Marketing : eine Einführung für das Master-Studium
Frank Jacob
| Year of publication: |
2009
|
|---|---|
| Authors: | Jacob, Frank |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 224 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [209] - 220 |
| ISBN: | 978-3-17-020705-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767793