Marketing : Einführung in Theorie und Praxis
Andreas Scharf; Bernd Schubert; Patrick Hehn
| Year of publication: |
2009 ; 4., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Scharf, Andreas ; Schubert, Bernd ; Hehn, Patrick |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 500 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Früher mit der Nummer 9783791092348 |
| ISBN: | 978-3-7910-2684-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834887