Marketing ethics and differentiation : implications for normalized deviance
Kelly D. Martin and Jean L. Johnson
| Year of publication: |
2015
|
|---|---|
| Authors: | Martin, Kelly D. ; Johnson, Jean L. |
| Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 150-167
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketing | Sportbekleidung | Sportswear |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302066