Type of publication: Article
Type of publication (narrower categories): Congress Report
Notes:
Madden, Kym M. & Scaife, Wendy A. (2007) Marketing exchange theory: how it can inform community-business partnerships. In Academy of Marketing Conference, 3rd - 6th July 2007, Kingston Business School at the Royal Holloway Conference Centre, Egham, Surrey, UK.
Source:
BASE