Extent:
XII, 530 S.
Ill., graph. Darst.
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: German
Notes:
Literaturhinweise
ISBN: 978-3-486-58085-3 ; 3-486-58085-X ; 978-3-486-58085-3
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003356775