Marketing firm performance: When does marketing lead to financial gains?
Year of publication: |
2019
|
---|---|
Authors: | Porto, Rafael Barreiros ; Foxall, Gordon Robert |
Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - 2019 (03.07.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
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