Marketing for survival : a comparative case study of SME software firms
Sara Parry and Rosalind Jones; Jenny Rowley; Beata Kupiec-Teahan
| Year of publication: |
2012
|
|---|---|
| Authors: | Parry, Sara ; Jones, Rosalind ; Rowley, Jennifer ; Kupiec-Teahan, Beata |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 19.2012, 4, p. 712-728
|
| Subject: | Wales | KMU | SME | Softwareindustrie | Software industry | KMU-Marketing | SME marketing | Beziehungsmarketing | Relationship marketing | Innovation | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680508