Marketing
Michael Froböse, Manuela Thurm
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Froböse, Michael ; Thurm, Manuela |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Marketing | Das Marketingkonzept im St. Galler Management-Modell |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 172 Seiten Diagramme, Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 166-172 |
| ISBN: | 978-3-658-05692-6 ; 978-3-658-05693-3 |
| Other identifiers: | 10.1007/978-3-658-05693-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528385