Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Year of publication: |
2010
|
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Authors: | Raju, Sekar ; Rajagopal, Priyali ; Gilbride, Timothy J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 3, p. 93-106
|
Subject: | Marketingmanagement | Marketing management | Social Marketing | Social marketing | Ernährungsverhalten | Eating habit | Schüler | Pupils | Bayes-Statistik | Bayesian inference | USA | United States |
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