Marketing home and away: perceptions of managers in headquarters and subsidiaries
| Year of publication: |
2001
|
|---|---|
| Authors: | Chan, Chi-fai ; Holbert, Neil Bruce |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 36.2001, 2, p. 205
|