Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Johan Bruwer and Emily McCutcheon
| Year of publication: |
2017
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|---|---|
| Authors: | Bruwer, Johan ; McCutcheon, Emily |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 519-537
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| Subject: | Markets segmentation | Consumer behaviour | Socio-demographics | Behaviourism | Consumption metrics | Marketing implications | Konsumentenverhalten | Privater Konsum | Private consumption | Marktsegmentierung | Market segmentation | Wein | Wine | Konsum | Consumption | Marketing | Konsumtheorie | Consumption theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2016-0095 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739459