Marketing in a Transition Economy : New Realities, Challenges, and Prospects

by Muhammad Ismail Hossain, Nasrin Akter, Abureza M. Muzareba

Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter 8 Integrated Marketing Communication -- Digital Marketing -- Chapter 9 Pricing Strategies -- Chapter 10 Customer Relationship Management -- Chapter 11 Services Marketing -- Chapter 12 Marketing Ethics.

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Year of publication:	2024
Authors:	Hossain, Muhammad Ismail ; Akter, Nasrin ; Muzareba, Abureza M.
Publisher:	2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Palgrave Macmillan
Subject:	Brand Management \| Supply Chain Management \| Integrated Marketing Communications \| Marketing Ethics \| Digital Marketing \| Segmentation \| Marketing Case Studies \| Bangladesh \| Marketingmanagement \| Marketing management \| Lieferkette \| Supply chain \| Markenführung \| Brand management \| Bangladesch \| Online-Marketing \| Internet marketing \| Marketing \| Marktsegmentierung \| Market segmentation

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Extent:	1 Online-Ressource (XLIV, 545 p. 78 illus., 54 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	9789819735532 ; 9789819735525 ; 9789819735549
Other identifiers:	10.1007/978-981-97-3553-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014577563