Marketing in Cyberspace: What Factors Drive E-Commerce Adoption?
Year of publication: |
2004
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Authors: | Ching, Ha Lau ; Ellis, Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 20.2004, 3-4, p. 409-430
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