MARKETING IN NEW VENTURES: THEORY AND EMPIRICAL EVIDENCE
Year of publication: |
2004-04-01
|
---|---|
Authors: | Gruber, Marc |
Published in: | |
Publisher: |
Institut für Innovationsforschung und Technologiemanagement <München> |
Subject: | Marketing | marketing | Unternehmensgründung | foundation of an enterprise |
-
New Ventures - important concepts and theories
Makarevitch, Alexei, (2002)
-
Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi, (2020)
-
Marketing and entrepreneurship : an integrated view from the entrepreneur's perspective
Lam, Wing, (2015)
- More ...
-
Coffman, Chad D., (2021)
-
Franke, Nikolaus, (2006)
-
Franke, Nikolaus, (2005)
- More ...