Marketing in SMEs : an introduction
Mike Simpson, Nick Taylor and Jo Padmore
| Year of publication: |
2011
|
|---|---|
| Authors: | Simpson, Mike ; Taylor, Nick ; Padmore, Jo |
| Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 1-12
|
| Subject: | Marketing | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822555