Marketing information systems, the problem of system usage
Charles D. Schewe
| Year of publication: |
1976
|
|---|---|
| Authors: | Schewe, Charles D. |
| Published in: |
Marketing information systems : selected readings. - Chicago : American Marketing Ass., ISBN 0-87757-071-X. - 1976, p. 57-59
|
| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of the Academy of Marketing Science. 1974, winter |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002741032