Marketing-Informationssysteme in Banken : der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft
Guido Drewes
| Year of publication: |
1996
|
|---|---|
| Authors: | Drewes, Guido |
| Publisher: |
Bergisch-Gladbach [u.a.] : Eul |
| Subject: | Bankmarketing | Bank marketing | Finanzdienstleistung | Financial services | Betriebliches Informationssystem | Business intelligence system | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XX, 418 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 352 - 418 |
| ISBN: | 3-89012-494-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000931227