Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Yonggui Wang, Aoran Hong, Xia Li, Jia Gao
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Yonggui ; Hong, Aoran ; Li, Xia ; Gao, Jia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 214-220
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| Subject: | COVID-19 crisis | Dynamic capabilities | Firms in China | Marketing innovation strategies | Resource dependence | Typology | China | Coronavirus | Dynamische Kompetenzen | Innovationsmanagement | Innovation management | Wirtschaftskrise | Economic crisis | Strategisches Management | Strategic management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257589