Marketing innovative Service Solutions with Inter-organizational Service Networks: Opportunities and Threats

It is commonly held that network organizations are a result of the prevalent turbulence in the global market place and are likely to herald socio-economic changes of the same magnitude, as were brought by the Industrial Revolution of the late 18th Century. (...)

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Year of publication:	2005
Authors:	Gaur, Sonjaya S. ; Evanschitzky, Heiner ; Ahlert, Dieter ; Kolhatkar, Ajay A.
Publisher:	European Research Center for Information Systems <Münster, Westfalen>
Subject:	Marketing \| marketing \| Organisationsstruktur \| Dienstleistung / Marketing \| Netzwerkmodell

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Extent:	545792 bytes 46 p. application/pdf
Series:	Westfälische Wilhelms-Universität Münster - European Research Center for Information Systems - Kompetenzzentrum Internetökonomie und Hybridität - Arbeitsgerichte Arbeitsbericht ; 26 (2005)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Marketing. Other aspects ; Business operations of other services ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005851920