Marketing inputs and outcome heterogeneity : using a quantile regression framework in the entertainment industry
Alexa B. Burmester, Michel Clement, Jan U. Becker, Cord Otten
| Year of publication: |
2025
|
|---|---|
| Authors: | Burmester-Hofmann, Alexa Bettina ; Clement, Michel ; Becker, Jan U. ; Otten, Cord |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 1, p. 232-254
|
| Subject: | Books publishing industry | Entertainment industry | Motion picture | Quantile regression | Filmwirtschaft | Film industry | Regressionsanalyse | Regression analysis | Freizeitwirtschaft | Leisure industries | Verlagswesen | Publishing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01054-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193001