Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Francisco J. Martínez-López; Jorge Casillas
| Year of publication: |
2009
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|---|---|
| Authors: | Martínez-López, Francisco J. ; Casillas, Jorge |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 714-731
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Fuzzy-Set-Theorie | Fuzzy sets | Evolutionärer Algorithmus | Evolutionary algorithm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893179