Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or service. Does it do the job they need to get done?
|Year of publication:||
|Authors:||Christensen, Clayton M.; Cook, Scott; Hall, Taddy|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 74-85
Christensen, Clayton M., (2006)
Christensen, Clayton M., (2007)
Christensen, Clayton M., (2016)
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