Marketing management : a contemporary perspective
Christian Homburg; Sabine Kuester and Harley Krohmer
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Kuester, Sabine ; Krohmer, Harley |
| Publisher: |
London [u.a.] : McGraw-Hill Higher Education |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXII, 642 S. Ill., graph. Darst., Kt. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-07-711724-7 ; 978-0-07-711724-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744558