Marketing-Management : allgemein, sektoral, international
von Manfred Hüttner ; Anette von Ahsen ; Ulf Schwarting
| Year of publication: |
1999 ; 2., erg. Aufl.
|
|---|---|
| Authors: | Hüttner, Manfred ; Ahsen, Anette von ; Schwarting, Ulf |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 623 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 574 - 599 |
| ISBN: | 3-486-25178-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004011496