Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Philip Kotler; Friedhelm Bliemel
| Alternative title: | Marketing-management <dt.> Marketing management <dt.> |
|---|---|
| Year of publication: |
1992 ; 7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
|
| Authors: | Kotler, Philip ; Bliemel, Friedhelm |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marketingmanagement | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [gbv.de] |
| Extent: | XL, 1122 S. Ill., zahlr. graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| ISBN: | 3-7910-0504-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000093129