Marketing-Management : Analyse, Planung und Kontrolle
Alternative title: | Marketing management <dt.> |
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Year of publication: |
1982 ; 4., völlig neubearb. Auf.
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Authors: | Kotler, Philip |
Publisher: |
Stuttgart : Poeschel |
Subject: | Marketingmanagement | Marketing | Management | Kongress |
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Marketing-Management : [Hauptbd.]
(1982)
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Marketing und Unternehmensführung
Müller, Rudolf, (1971)
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Modernes Marketing-Management : Grundlagen, Produktinnovation, Prognosemodelle
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Philip Kotler's contributions to marketing theory and practice
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