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Marketing- und Technologiestrategien : Unternehmen der Biotechnologie im internationalen Vergleich
Weisenfeld-Schenk, Ursula, (1995)
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore, (1962)
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Ding, Min, (2014)
Consumers' knowledge about product's country-of-origin and its impact upon sensorical product evaluation
Vukasović, Tina, (2015)
An empirical investigation of brand equity : a cross-country validation analysis
Vukasović, Tina, (2016)
Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina, (2020)