Marketing management and the decision sciences: theory and applications
William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler
| Year of publication: |
1971
|
|---|---|
| Other Persons: | Darden, William R. (contributor) ; Lamone, Rudolph P. (contributor) ; Adler, Lee (contributor) |
| Publisher: |
Boston, Mass. : Allyn & Bacon |
| Subject: | Betriebsführung | Betriebswirtschaftliche Verfahrensforschung | Betriebswirtschaftliche Entscheidung | Marktforschung | Absatz | Management | Marketingmanagement | Marketing management | Entscheidung | Decision | Entscheidungstheorie | Decision theory | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 576 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 38 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000572181