Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization-Customization Debate
Year of publication: |
1993
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Authors: | Baalbaki, Imad B. ; Malhotra, Naresh K. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 10.1993, 1, p. 19-44
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