Marketing-Management : [Hauptbd.]
Philip Kotler ; Friedhelm Bliemel
| Year of publication: |
1995 ; 8., vollst. neu bearb. und erw. Aufl.
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| Published in: | |
| Subject: | Marketingmanagement | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVI, 1220 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper |
| ISBN: | 3-7910-0882-X |
| Source: |
Persistent link: https://www.econbiz.de/10004005445