Marketing Management in Africa

George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff.

chapter Introduction -- chapter Section A: Environment -- chapter Section B: Marketing -- chapter Section A: Finance -- chapter Section B: Consumption -- chapter Section C: Agriculture -- chapter Integration -- chapter Bibliography -- chapter Webpages.

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Year of publication:	2018 ; First edition.
Authors:	Tesar, George ; Anderson, Steven W. ; Graff, Jens ; Traore, Hassimi
Publisher:	London : Taylor and Francis,
Subject:	Marketingmanagement \| Marketing management \| Afrika \| Africa \| Entwicklungspolitik \| Development policy

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-23136-5 ; 978-1-351-86482-4 ; 978-1-138-71438-0 ; 978-1-138-71439-7
Other identifiers:	10.4324/9781315231365 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180416