Marketing management : strategies and programs
Joseph P. Guiltinan ; Gordon W. Paul
| Year of publication: |
1982
|
|---|---|
| Authors: | Guiltinan, Joseph P. ; Paul, Gordon W. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement |
| Extent: | XVI, 412 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-048920-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004028072