Marketing management : strategy and cases
Douglas J. Dalrymple ; Leonard J. Parsons
| Year of publication: |
1983 ; 3. ed.
|
|---|---|
| Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingmanagement |
| Extent: | XIII, 821 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-09847-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004774554