Marketing management : text and cases
Year of publication: |
1995 ; 6. ed
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Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Marketingmanagement | Marketing management | Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Industrial marketing : cases and concepts
Corey, E. Raymond, (1991)
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Gutsche, Jens, (1995)
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1996)
- More ...
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Dalrymple, Douglas J., (1992)
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Marketing management : text and cases
Dalrymple, Douglas J., (2000)
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Marketing management : text and cases
Dalrymple, Douglas J., (1980)
- More ...