Marketing management : text and cases
| Year of publication: |
1976
|
|---|---|
| Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
| Publisher: |
New York : Wiley |
| Subject: | Marketingmanagement |
| Extent: | IX, 643 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-19130-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004169861