Marketing-manufacturing interface in mass customisation: some case research
| Year of publication: |
1995
|
|---|---|
| Authors: | Westbrook, Roy ; Hill, Terry ; Nicholson, T |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Westbrook, Roy, Hill, Terry and Nicholson, T (1995) Marketing-manufacturing interface in mass customisation: some case research. In: Production and Operations Management Society Annual Conference, 1995, Pittsburgh, Pennsylvania. (Unpublished) |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011424643