Marketing metaphors and metamorphosis
ed. by Philip J. Kitchen
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Kitchen, Philip J. (contributor) |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Marketingstrategie | Metapher | kommunikation | Marketing | Management | Communication in marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 227 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4039-9861-2 ; 978-1-4039-9861-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004918516