Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marcos Fava Neves; Luciano Thomé e Castro; Matheus Alberto Cônsoli
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Neves, Marcos Fava ; Castro, Luciano Thomé e. ; Cônsoli, Matheus Alberto |
| Other Persons: | Castro, Luciano Thomé e (contributor) ; Castro, Luciano Thomé e (contributor) |
| Publisher: |
New York : Routledge |
| Subject: | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Business network | Wettbewerbsvorteil | Competitive advantage | Unternehmen | Netzwerk | Marketing | Wettbewerbsstrategie | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 127 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index How to describe the company as an integrated network -- How to make a strategic marketing plan under a collaborative network approach -- How to build competitive advantage through a marketing channels plan -- How to analyse channel value capture -- How to build and review marketing and networks contracts -- How to build competitive advantage via sales force -- How to build joint ventures -- A method for building competitive advantage through alignment of marketing channels incentives -- Identifying key success factors to develop market driven strategies. 1003 |
| ISBN: | 0-415-87375-4 ; 0-415-87377-0 ; 978-0-415-87375-8 ; 978-0-415-87377-2 ; 978-0-203-85986-5 ; 0-203-85986-3 ; 0203859863=9780203859865 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863565