Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli
| Year of publication: |
2010 ; 1st ed
|
|---|---|
| Authors: | Neves, Marcos Fava |
| Other Persons: | Castro, Luciano Thomé e (contributor) ; Cônsoli, Matheus Alberto (contributor) |
| Publisher: |
New York, NY : Routledge |
| Subject: | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource (viii, 127 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives 9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-0-415-87375-8 ; 978-0-415-87377-2 ; 978-0-203-85986-5 ; 978-0-415-87375-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012674445