Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.

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Year of publication:	2010
Authors:	Neves, Marcos Fava
Other Persons:	Castro, Luciano Thome e (contributor) ; Consoli, Matheus Alberto (contributor)
Publisher:	New York : Routledge,
Subject:	Unternehmensnetzwerk \| Business network \| Marketingmanagement \| Marketing management \| Wettbewerbsvorteil \| Competitive advantage

Extent:	1 online resource (viii, 127 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [113]-124) and index.
ISBN:	978-0-203-85986-5 ; 978-1-135-16433-1 ; 978-1-135-16437-9 ; 978-1-135-16438-6 ; 978-0-415-87375-8 ; 978-0-415-87377-2
Other identifiers:	10.4324/9780203859865 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498835