Marketing metrics : 50+ metrics every executive should master
Paul W.Farris ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Farris, Paul W. (contributor) |
| Publisher: |
Philadelphia, Pa. [u.a.] : Wharton School [u.a.] |
| Subject: | Statistische Maßzahl | Mathematisches Modell | Marketingforschung | Marketing | Marketing research | Mathematical models |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 359 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-13-187370-9 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004073357