Marketing mix adaptation of large-scale hotels in turbulent times : a case from Mugla city
Year of publication: |
[2018]
|
---|---|
Authors: | Bayrakdaroğlu, Funda ; Karabulut, Ali Naci |
Published in: |
Managerial strategies for business sustainability during turbulent times. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2716-9. - 2018, p. 223-240
|
Subject: | Wirtschaftskrise | Economic crisis | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Türkei | Turkey | 2015-2016 |
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