Marketing-Mix-Controlling mit dem Dorfman-Steiner-Theorem : eine Anwendung aus dem Bereich langlebiger Gebrauchsgüter
Michael Janocha
| Year of publication: |
2008
|
|---|---|
| Authors: | Janocha, Michael |
| Publisher: |
Magdeburg : Univ., FEMM |
| Extent: | 22 S. |
|---|---|
| Series: | Working paper series / Otto von Guericke University Magdeburg, Faculty of Economics and Management. - Magdeburg : FEMM, ISSN 1615-4274. - Vol. 2008,22 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004920899