Marketing mix influence on service brand equity and its dimensions
Year of publication: |
March 2016
|
---|---|
Authors: | Mukherjee, Somnath ; Shivani, Shradha |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 20.2016, 1, p. 9-23
|
Subject: | Services | Brand Equity | Brand Image | Perceived Service Quality | Advertising | Word of Mouth | Physical Evidence | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction |
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