Marketing mix response to entry in segmented markets
| Year of publication: |
2001
|
|---|---|
| Authors: | Gruca, Thomas S. ; Sudharshan, D. ; Kumar, K.Ravi |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 18.2001, 1, p. 53-66
|