Marketing modeling reality and the realities of marketing modeling
| Year of publication: |
2010
|
|---|---|
| Authors: | Coughlan, Anne ; Choi, S. ; Chu, Wujin ; Ingene, Charles ; Moorthy, Sridhar ; Padmanabhan, V. ; Raju, Jagmohan ; Soberman, David ; Staelin, Richard ; Zhang, Z. |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 317-333
|
| Publisher: |
Springer |
| Subject: | Analytic modeling | Distribution channels | Philosophy of science |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526555