Marketing Models of Service and Relationships
Year of publication: |
2006
|
---|---|
Authors: | Rust, Roland T. ; Chung, Tuck Siong |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 560-580
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | services marketing | relationship marketing | customer satisfaction | service quality | service productivity | customization | service design | e-service | service demand | pricing of services | service guarantees | complaint management | customer retention | customer relationship management | word of mouth | customer lifetime value | customer equity | return on quality |
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