Marketing of innovative new products in emerging markets : a trust based framework
Jaydeep Mukherjee
| Year of publication: |
January 2013
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|---|---|
| Authors: | Mukherjee, Jaydeep |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 12.2013, 1, p. 8-29
|
| Subject: | Adoption of innovative new products | Adoption process | New product introduction | Trust based decision making | Trust on new products | Produktentwicklung | New product development | Innovation | Vertrauen | Confidence | Schwellenländer | Emerging economies | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770542