Marketing of tourism industry : enhancing services through marketing mix elements
Year of publication: |
[2017]
|
---|---|
Authors: | Dileep, Madhav R. ; Mathew, Viju |
Published in: |
Strategic marketing management and tactics in the service industry. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2475-5. - 2017, p. 304-329
|
Subject: | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management |
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