Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation
Year of publication: |
2021
|
---|---|
Authors: | Kankam-Kwarteng, Collins ; Sarpong, Appiah ; Amofah, Ofosu ; Acheampong, Stephen |
Subject: | Marketing performance | service firms | market sensing | interaction orientation | Dienstleistungssektor | Service industry | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Marketing |
-
The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen, (2015)
-
Fatmawati, Indah, (2021)
-
Kankam-Kwarteng, Collins, (2021)
- More ...
-
Kankam-Kwarteng, Collins, (2021)
-
Performance of restaurants : recognizing competitive intensity and differentiation strategies
Kankam-Kwarteng, Collins, (2020)
-
Customer based performance of the hotel industry : analysis of service package and brand innovations
Kankam-Kwarteng, Collins, (2022)
- More ...